18% better sales efficiency within 1 month. Started on Pipetop within 2-weeks since initial contact.
About the customer
The customer is an established mid-size player in the fulfilment industry. Their primary competency is to assist modern and traditional retailers manage their e-commerce fulfilment operations. While being in the industry for more than a decade, they have vast experience with outbound sales and have a very well defined ideal customer attributes.
Results after using Pipetop
Focused sales team: Enabled the customer’s Nordic sales team to get more focused insight into their target market segment.
18% sales growth: With the help of Pipetop data, the team managed to significantly raise their productivity and achieved 18% sales growth in the first month.
Surpassing growth targets: The team continues to make great use of Pipetop data and just recently reached both external milestones.
The customer has been growing steadily for more than a decade, but has recently experienced difficulties predictably growing in the Nordic region.
3 most pressing issues the customer faced:
The sales staff has been complaining about the lack of quality leads and local insights in the Nordic markets.
Even though they knew their ideal customer segment very well, they weren’t able to identify ideal prospect with high enough predictability and precision.
They needed to hit high revenue milestones in order to facilitate an important business ownership transaction.
Pipetop’s origins and biggest strengths are in the Nordics so we felt comfortable helping our Polish customer reach their targets.
Here is how we did it:
We equipped the sales management team with Pipetop’s contextual market data. This data was then distributed to the sales people via CRM.
The customer was in a hurry due to external milestones. Thanks to Pipetop, they were able to start selling more efficiently within 2 weeks from the initial contact.
Pipetop’s sales intelligence tool provided the sales team with data about companies that they’ve never contacted before, even though they were a perfect fit for their services.
With the help of Pipetop’s e-commerce business data trends, the customer is now able to track fast growing small e-commerce businesses and then consequently contact them just at the right moment.