Successful expansion to 2 new markets.
Improved sales rep performance by 28%.
Our customer is a few years old e-commerce recommendation engine vendor. They started out as a small startup helping a handful of mid-level e-commerce businesses with on-site personalised product recommendations. In the past year they’ve hit a few big milestones, proved their product value and business case. Subsequently they raised a substantial VC led A round.
After raising a big round of funding, our customer was presented with an expectation of quick new market expansion. Since they haven’t done foreign market expansion before, they faced a few unique challenges:
On top of that, the customer started significantly ramping up the sales team, which presented them with a few additional challenges:
Pipetop’s approach is simple: since we maintain the biggest, constantly updated database of e-commerce businesses with a lot of extra contextual information about them, we are able map complete local markets. Then we can further segment them to suit the needs of our different customers.
This is how we solved the business problems for our customer: