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Checkout: Taggify #0139

Date issued: 28.4.2015
Amount: $332.5

Why accurate market segmenation matters so much

See what some of the top sales influencers think about the problem.

"One of the biggest mistakes companies make is brute force lead generation – “give me more leads!” – when they don’t understand that not all leads are the same."

"If you don’t know who your ideal customer is – and yes, you can have more than one – then everything from this point on is going to be difficult if not impossible to do."

"Finding Good Leads = 56.9% of inside sales managers ranked this the number one problem."

"The prerequisite to sales mechanization is consistently generating a pipeline large enough to feed the sales team."