One of the most important cold email tips: Always follow up! Use these sales email templates as an inspiration.
Follow-up Template #1 - Appropriate person Technique (Source):
I didn’t hear back from you last week when I was looking for the appropriate person managing your (STATEMENT).
That’s not a problem.
If it makes sense to talk, let me know how your calendar looks. If not, who is the appropriate person?
All the best,
I hope you appreciate my professional persistence.
I sent you an email last week to see if you’re looking for (YOUR PRODUCT OR SERVICE VALUE PROPOSITION).
If you do, I would love to chat with you.
If you’re not interested, please let me know as well so I can stop bugging you. :)
Follow-up Template #3 - Next step Technique (Source):
I’m writing to follow up. I’m not sure what our next step is. Let me know what makes sense as a next step, if any?
Thanks for your input.
Follow-up Template #4 - Fire your Prospect Technique #1 (Source):
I have not heard from you, so I am assuming you are no longer interested in our offering. I am withdrawing the offer as we agreed. Good luck to you and I truly wish you the best.
Thank you for the opportunity to work with you.
Follow-up Template #5 - Fire your Prospect Technique #2 (Source):
In reviewing some outstanding business today, I’ll be taking [sales prospect company] out of my current follow ups at this time.
Where we’d initially agreed in the value of our service to strengthen your online engagement, I’ve reached out to you on several occasions following our initial discussions. Having not received any replies to date, I assume that we’ve either fallen off your radar or perhaps the interest has diminished to the degree that my follow up is no longer warranted.
I appreciate the opportunity to work with you and wish you the best with your ongoing [subject matter of your offering]. I’d be happy to speak with you when you are ready to invest resources into (VALUE OF YOUR OFFERING)).
Follow-up Template #6 - The Breakup Technique #1 (Source):
I’m sure you have a thousand things to do. My intent is not to be a pain.
I’m going to assume that for one reason or another, you aren’t open to connecting at this time to discuss (PROSPECT COMPANY) (YOUR VALUE).
If I’m mistaken and you are open to connect for a brief meeting some time in the near future, send me a quick email or give me a call. Either way, I wish you the best.
Follow-up Template #7 - The Breakup Technique #2 (Source):
I haven’t heard back from you on the project aimed at (BENEFIT YOU PROVIDE), so I’m going to assume you’ve gone in a different direction or your priorities have changed. Or maybe you just don’t like my bald spot.
In any event, please let me know if we can be of assistance in the future.
P.S. – Thought you’d dig this article on (RELEVANT ARTICLE YOU FOUND).
I’m confused, you said you … (INSERT ISSUES PROSPECT SAID THEY WANTED TO FIX, THEIR LAST COMMITMENT, THE IMPACT OF NOT CHANGING, ETC.).
I’m confused, you said you’re losing thousands of dollars in unnecessary expenses and felt our solution was perfect. We agreed to reconvene two weeks after you spoke with your team and shared it with the CEO. We have not heard from you. Has something changed?
Has something changed?
Follow-up Template #9 - Call for Help Technique (Source):
Listen (NAME), let’s step back for a second.
I want to be frank with you. I’m very surprised that you aren’t ready to buy today. Based on our previous conversations, I was absolutely sure that you’d commit to this relationship and that we’d partner up, and you’d become a customer.
I believe we as a company, and I personally, can provide real value to you and help you succeed. Now I find out you don’t want this to happen. I’m a little disappointed and quite surprised.
Help me make sense of this. Where did I go wrong? What did I miss? I obviously didn’t service you as good as I thought and didn’t understand your needs as well as I assumed.